Senior Insights Manager
London, United Kingdom | Full-Time
Contract Type: Permanent
Closing date:
Reference: VN1683
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Who are we
Vectura Fertin Pharma’s ambition is to become a market-leading wellness and healthcare business. Formed in March 2022, the business brings together two unique organizations: Vectura, experts in inhalation technology and Fertin Pharma, experts in oral and intra-oral delivery systems.
We are driven by the exciting and unique goal of addressing unmet patient and consumer needs by revitalizing, repurposing, and reimagining existing therapies to better serve people in taking care of their health and wellbeing.
What we will deliver
We focus on the development of a proprietary pipeline of wellness and healthcare products, with a specific focus on highly differentiated products that address unmet medical and consumer needs.
By leveraging our unique and enabling R&D capabilities, we are building a pipeline that includes inhalable medicines, nicotine replacement therapies (NRT), and consumer wellness products.
The Role
The Brand and Insights team will need a full time Senior Insights Manager on Consumer Health & NRT categories, support the category initiatives at an overall program and individual projects level.
Role location is flexible within UK and CH.
The role will help set the strategy for the categories, work with a multi-functional team and deliver consumer insights, market/trends analysis and user experience journeys, that deliver both against market execution programs (communication, media and KPI setting/tracking) and the innovation pipeline validation.
Specific deliverables include the following:
• Lead the prioritization, set-up, and preparation of the global insight and analytics learning plans to provide consumer-centric innovation and commercialization.
• Proactively partner with multi-functional team to understand business needs and priorities
• Develop and assess insightful customer trends and market shifts.
• Map the consumer landscape, making key recommendations that drive penetration, increase market-share and improve profit opportunities.
• Enable teams to assess business potential of new ideas and launch successful initiatives, and to quantify key business drivers.
• Represent decisions and recommendations from analysis to relevant parties with state of art communication and data visualization skills.
• Manage and grow strategic relationships with external vendors and insights suppliers, controlling delivery schedules and ensuring on-time, quality delivery of commissioned work.
• Ensure cross category effectiveness and efficiencies across market research and analytics programs, as part of the Global Brands & Insights team
Qualifications
• Bachelor’s/Master’s degree in a marketing discipline or business administration, or an equivalent combination of education and experience (Masters/ MBA preferred)
• 10+ yrs. of relevant market research and analytics experience in a customer/consumer focused, matrixed, multinational environment.
• Experience in consumer goods is a must, experience in consumer healthcare (OTC/Supplements) and in startups will be preferred.
• Broad and deep experience across qualitative, quantitative, secondary and AI based digital research methods.
• Technical knowledge on emerging and innovative insights and analytics techniques, tools/platforms.
• Experience in managing insights vendor/ agency relationships, controlling quality and delivery schedules, negotiating contract renewals, and aligning vendor deliverables with internal stakeholders.
• Ability to reframe synthesized data & learnings into new frameworks to translate consumer insights into actionable recommendations and influence business decision making. Comfortable in dealing with complexity and ambiguity.
• Fluent in English, both written and spoken.
If you are excited by this opportunity, please get in touch today.
Vectura Fertin Pharma’s ambition is to become a market-leading wellness and healthcare business. Formed in March 2022, the business brings together two unique organizations: Vectura, experts in inhalation technology and Fertin Pharma, experts in oral and intra-oral delivery systems.
We are driven by the exciting and unique goal of addressing unmet patient and consumer needs by revitalizing, repurposing, and reimagining existing therapies to better serve people in taking care of their health and wellbeing.
What we will deliver
We focus on the development of a proprietary pipeline of wellness and healthcare products, with a specific focus on highly differentiated products that address unmet medical and consumer needs.
By leveraging our unique and enabling R&D capabilities, we are building a pipeline that includes inhalable medicines, nicotine replacement therapies (NRT), and consumer wellness products.
The Role
The Brand and Insights team will need a full time Senior Insights Manager on Consumer Health & NRT categories, support the category initiatives at an overall program and individual projects level.
Role location is flexible within UK and CH.
The role will help set the strategy for the categories, work with a multi-functional team and deliver consumer insights, market/trends analysis and user experience journeys, that deliver both against market execution programs (communication, media and KPI setting/tracking) and the innovation pipeline validation.
Specific deliverables include the following:
• Lead the prioritization, set-up, and preparation of the global insight and analytics learning plans to provide consumer-centric innovation and commercialization.
• Proactively partner with multi-functional team to understand business needs and priorities
• Develop and assess insightful customer trends and market shifts.
• Map the consumer landscape, making key recommendations that drive penetration, increase market-share and improve profit opportunities.
• Enable teams to assess business potential of new ideas and launch successful initiatives, and to quantify key business drivers.
• Represent decisions and recommendations from analysis to relevant parties with state of art communication and data visualization skills.
• Manage and grow strategic relationships with external vendors and insights suppliers, controlling delivery schedules and ensuring on-time, quality delivery of commissioned work.
• Ensure cross category effectiveness and efficiencies across market research and analytics programs, as part of the Global Brands & Insights team
Qualifications
• Bachelor’s/Master’s degree in a marketing discipline or business administration, or an equivalent combination of education and experience (Masters/ MBA preferred)
• 10+ yrs. of relevant market research and analytics experience in a customer/consumer focused, matrixed, multinational environment.
• Experience in consumer goods is a must, experience in consumer healthcare (OTC/Supplements) and in startups will be preferred.
• Broad and deep experience across qualitative, quantitative, secondary and AI based digital research methods.
• Technical knowledge on emerging and innovative insights and analytics techniques, tools/platforms.
• Experience in managing insights vendor/ agency relationships, controlling quality and delivery schedules, negotiating contract renewals, and aligning vendor deliverables with internal stakeholders.
• Ability to reframe synthesized data & learnings into new frameworks to translate consumer insights into actionable recommendations and influence business decision making. Comfortable in dealing with complexity and ambiguity.
• Fluent in English, both written and spoken.
If you are excited by this opportunity, please get in touch today.
London, United Kingdom
Manning House
22 Carlisle Place
Westminster
London
SW1P 1JA